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Association services, namely, promoting the interests of universities, academic institutions, non-profit institutions, non-governmental organizations (NGOs), corporations, educational professionals, teachers, professors, and students, in the fields of education and on- line education; promoting the services of others via a global computer network; promoting collaboration within the education and research institution communities to achieve advances in the field of education, global access to on-line education, and global access to higher education; promoting the exchange of information and resources within the education, research, and business communities to achieve advances in the field of education, global access to on-line education, and global access to higher education; business consultation services in the fields of education, on-line education, and electronic media; advertising services, namely, promoting and marketing the goods and services of others in the fields of education and electronic media; marketing consulting services; providing assistance with business management and planning in the fields of education, on-line education, and electronic media; business monitoring services, namely, providing on-line course traffic metrics and statistics, user activity data, user click traffic, website visit measurement data, and market trend data to education partners for program optimization; business data analytics services, namely, analysis of on-line course usage, and educational market trends and actions; business consultation in the field of data analytics and providing reports for same; business consulting services pertaining to demographic information of participating learners and educational partner membership base; business data analysis, namely, consulting services in the field of business data analytics for educational institutions, education service providers, corporate partners, and institutional partners; organizing, maintaining, and promoting a business forum for the exchange of information among universities, academic institutions, non-profit institutions, non-governmental organizations (NGOs), corporations, and communities through the use of a global computer network; providing business information for the exchange of ideas and information regarding on-line education platforms and on-line education services via an internet website portal; providing business and marketing analytics for education service providers and corporate partners via an internet website portal; promoting public interest and awareness in research and development related to on-line education platforms, blended education models, education methodologies, and distance learning; promoting public awareness of initiatives, courses, programs, and on-line services designed to optimize access to higher education and career advancement programs on a worldwide scale. Providing financial assistance for education; providing financial assistance for participation in educational courses and programs; providing a financial assistance program in the nature of providing a financial assistance application process, financial assistance codes for use by qualified participants, tuition reductions, tuition discount benefits, and financial assistance benefits for use in connection with on-line educational courses and programs; providing information in the fields of education funding, payment for education, and financial assistance for education.