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Downloadable virtual goods, namely, computer programs for optical lenses, ophthalmic lenses, contact lenses, cases for contact lenses, eyeglasses, sunglasses, cases for eyeglasses and sunglasses, frames for eyeglasses, frames for sunglasses, frames for spectacles, chains for eyeglasses, chains for sunglasses, cords for spectacles, cords for eyeglasses, cords for sunglasses, parts for spectacles, goggles for use online and in online virtual worlds; computer software, computer programs and downloadable application software for retailing and wholesaling, sizing apparel and eyewear, sizing wearable products, fitting apparel and eyewear, ordering products, customizing products, fitting wearable products, providing personal shopper services; wearable computers, wearable communications apparatus; wearable computer peripheral devices; computer application software for use with wearable computer devices.Retail store services in relation to virtual goods, namely, optical lenses, ophthalmic lenses, contact lenses, cases for contact lenses, eyeglasses, sunglasses, cases for eyeglasses and sunglasses, frames for eyeglasses, frames for sunglasses, frames for spectacles, chains for eyeglasses, chains for sunglasses, cords for spectacles, cords for eyeglasses, cords for sunglasses, parts for spectacles, goggles for use online; on-line retail store services in relation to virtual merchandise, namely, optical lenses, ophthalmic lenses, contact lenses, cases for contact lenses, eyeglasses, sunglasses, cases for eyeglasses and sunglasses, frames for eyeglasses, frames for sunglasses, frames for spectacles, chains for eyeglasses, chains for sunglasses, cords for spectacles, cords for eyeglasses, cords for sunglasses, parts for spectacles, goggles.Entertainment services, provided in virtual environment, providing online non-downloadable virtual goods, namely, virtual optical lenses, ophthalmic lenses, contact lenses, cases for contact lenses, eyeglasses, sunglasses, cases for eyeglasses and sunglasses, frames for eyeglasses, frames for sunglasses, frames for spectacles, chains for eyeglasses, chains for sunglasses, cords for spectacles, cords for eyeglasses, cords for sunglasses, parts for spectacles, goggles.