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Printed matter used for the authentication of branded products and pharmaceutical products, in particular labels other than of textile materials, banners, films and sheets of plastic materials for packaging of branded products and pharmaceutical products, materials for packaging of branded products and pharmaceutical products (included in this class), all the aforesaid goods having a bar code such as a one-dimensional or two-dimensional bar code, or a NFC (near field communication) marking. Transmission of data and information via the Internet concerning monitoring and management of inventories of branded products and pharmaceutical products. Treatment of materials, particularly application of security marks, markings, coatings and compositions for reading and coding of products. Design and implementation of software and technological solutions for protection against counterfeiting, authentication and tracking of branded products and pharmaceutical products, namely monitoring, control and protection of the aforesaid products to ensure authenticity and veracity of the integrity of these products.