sca

Printed instructional and training materials on coffee growing, brewing and retailing for use at training seminars and in self-study courses; brochures, books and newsletters focusing on the coffee industry and coffee growing, roasting, brewing and retailing; printed booklet reprints of research studies about consumption and purchasing of coffee beverages; and other printed matter in the form of consumer educational brochures about coffee; posters. Clothing; headwear; footwear; aprons. Promotional services and promoting public awareness services related to coffee retailers, distributors, roasters, importers/exporters, and producers; online retail store services in the field of clothing and apparel; online retail store services featuring goods related to coffee and the coffee industry. Educational services, namely, providing classes, seminars and workshops in the field of coffee grading and evaluation, coffee roasting and processing, coffee preparation, coffee business, sustainability of coffee related production and other global issues related to coffee; organizing and conducting contests involving individuals responsible for making espresso based beverages to determine the maker of the best espresso based coffee beverages; on- line journals, namely, blogs featuring coffee and the coffee industry; entertainment services, namely, providing non-downloadable film clips, photographs, and other multi-media materials related to coffee and the coffee industry, via a website; providing educational and entertainment information about coffee and the coffee industry, via a website. Testing, analysis and evaluation of individuals and organizations involved in grading, roasting, preparing coffee and coffee beans to determine conformity with certification standards; testing, analysis and evaluation of individuals and organizations involved in sustainable coffee and coffee bean production to determine conformity with certification standards; accreditation services, namely, developing and administering standards and procedures for certifying professionals in the field of grading, roasting, preparing coffee and coffee beans and the awarding of certificates of accreditation in connection therewith; testing, analysis and evaluation of coffee production facilities for the purpose of certification and recertification; dissemination of information related to the testing, analysis and evaluation of coffee and the coffee industry via a global computer network; hosting a website that gives users the ability to review various print, photographic, graphic imagery, and audiovisual content related to coffee and the coffee industry; creating and maintaining blogs for others featuring coffee and the coffee industry.