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Computer software and computer programs (downloadable, recorded), in particular in the field search engine, Internet and online marketing. Advertising and marketing, in particular direct and affiliate marketing; marketing via keywords for search engines on the Internet; services of a marketing agency, especially search engine marketing; optimization of search advertising; market research, namely data collection and analysis for others, in particular for purposes of online marketing; sales promotion of goods and services of others through the placement of advertising, in particular on the Internet; mediation of advertising space and advertising media on the Internet for others; development of strategies and concepts in the field of online marketing and advertising; business consultancy in the design and optimization of processes in e-commerce and online marketing; advertising on web pages and search engines for others; business management, business administration and office functions; statistical analysis of data sets for the purpose of market research and/or advertising with respect to personal information, in particular user behavior on the Internet (data mining). Design, development and rental of computer software, in particular in the field of online marketing; updating, maintenance and design of computer software, in particular in the field of online marketing; services computer programming; advice on the design of websites.